Why we invest in Camels?

We believe in Camels (not just probable Unicorns) – the embodiment of the characteristics we look for, and nurture, in our partners - the startups.

Camels are the most powerful symbol of endurance, reliability,persistence, and strength. They represent incredible patience and steadiness, but are also fast movers, and more importantly can maintain speed for long hauls.

Their home is Africa and Asia, our target expansion markets,and the cradles of future innovation and progress. 

In Arabic culture, they symbolize wealth and prosperity: ourpromise to our investors. And finally, they are associated with exploration anddiscovery, key qualities of our target startups and the foundation of thriving enterprises.​

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